Born and raised in London, Mitchell Webb is the founder of and writer behind the fashion & lifestyle blog, The Fashion Webb. Launched in Jan 2016, featuring a carefully curated selection of photography and thoughts on anything from fashion to food. Representing a distinct style from an unrepeatable individual and the strong belief that fashion is perceptual. Striving for individuality and dressing to personal style, while encouraging flair, uniqueness and an effortless nature. Supporting the notion that simplicity is the key to sophistication and freely admits obsession with all things fashion, art & culture. Built from the foundation of a BA Honours Degree in Fashion Marketing at the London College of Fashion, and professional expertise in social media, marketing and branding.