If you haven’t lived under a rock for the past 6 or so months, then you’ll have sure enough heard of ‘Hygge’.
For those that have lived under a rock (Patrick Star et al.): it’s the latest Scandi buzzword, heard rolling off
of fashionistas tongues up and down the country. It means ‘a feeling of cosiness and content’, and if I’m honest,
I’m loving it. Let’s face it, if there was ever a concept to adopt, it’s going to be a Scandi one. However, I don’t
know if anyone really realises the significance of this trend – it’s pretty much a green light for slob-dressing.
It represents the start of a new era where we can walk around in a duvet and just claim ‘Hygge’ when faced
with judgement. It’s life-altering! Especially if you’re a bit of a schlep, like me. In celebration of this new time we’ve
entered, I threw on a zip neck sweatshirt, wide leg joggers, sneakers and a puffer jacket, to bask in the glory of
feeling comfy AND stylish – two words you almost never see together and a notion usually sniffed at by the judgmental
high-ranker’s of the industry. I have to admit, it feels rebellious in the best way. *Inserts flipping-off Emoji*.
It doesn’t just stop at style, Hygge is a phenomenon sweeping our wardrobes, living rooms, even under the stairs.
The distinguishing quality about it, is that the rules are lax – in fact there’s barely any rules at all. That’s the beauty of it.
This is about you, and only you. Want that chocolate? Eat it. Fancy an invigorating peppermint tea? Have it. Feel like
spending all night in the bath tub with your latest book? Hygge urges you to DO IT. The aim of the game is to feel calm and
connected, and the Scandi’s know how it’s done. Try it, I dare you.